Jonesboro, AR – JonesboroRightNow.com – Jonesboro Mayor Harold Copenhaver unveiled “GOJO,” rebranding the city’s public transit systems during the 2026 State of the City address Wednesday.
Short for “Go Jonesboro,” the new system includes the city’s trollies, bus routes connecting Arkansas State University to downtown Jonesboro, upgraded shelters with digital signage showing incoming and outgoing buses to a specific stop, and a new app that will allow riders to track buses in real time.
“GOJO isn’t just a name change, it’s reimagining what public transit means for Jonesboro,” Copenhaver said.
The city began implementing its trollies in 2024, with new ones coming in periodically through 2025. This year, the Jonesboro City Council approved the purchase of three new buses in mid-February.
The new shelters began to be installed across the city in December 2025. The bus shelters have wide roofs to protect against weather and are made of steel to provide extra longevity. There are plans to include digital signage in the shelters, with Wednesday’s presentation being the first look at the signs.
Additionally, the Jonesboro City Council in August 2025 approved additional JET routes to run on the A-State campus. JET director of transit Lee Wells told JRN in August the expansion would allow A-State students, faculty and staff “better connectivity and ease of travel” across town, adding that the expansion would not affect services currently provided across the city.
| READ MORE: 2026 Jonesboro State of the City Address highlights growth, investment, connectivity, and planning
Wednesday’s announcement was part of a larger four-part presentation showcasing the city’s economic development, investment in infrastructure, transportation projects, quality of life improvements, and more.
“We’re elevating public transit today, expanding its reach, improving its service and redefining its role in daily life,” Copenhaver said.
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