Little Rock, AR — (Contributed) — June 7, 2025 — Sissy’s Log Cabin, the Mid-South’s largest family-owned and -operated retailer of natural diamonds, jewelry, estate pieces, and fine gifts, has been named the 2025 honoree of the global Diamonds Do Good Community Impact Award.
This recognition highlights the Jones family, owners of Sissy’s Log Cabin, for their meaningful contributions to the communities they serve.
The Diamonds Do Good Awards celebrate influential leaders whose business practices are committed to positive social impact, industry innovation, and community empowerment. “These honorees exemplify values our organization and the natural diamond industry hold dear. They inspire us with their vision and commitment,” said Kathy Corey, president of Diamonds Do Good.
With locations in Jonesboro, Little Rock Heights, Little Rock Promenade, Pine Bluff, Conway, Memphis, and a new location in Fort Smith, Sissy’s Log Cabin actively supports numerous local and regional philanthropies and proudly champions various educational initiatives and community development projects.
Bill Jones, CEO of Sissy’s Log Cabin, shared his appreciation for the award, saying, “For more than 50 years, giving back to the communities we serve has been central to who we are as a family and what we want our business to represent. Being recognized alongside other incredible industry leaders and organizations dedicated to making a difference in their communities is truly an honor.”
The award was presented at the Diamonds Do Good Awards Gala on Thursday, June 5, 2025, at the Venetian Hotel’s San Polo Ballroom in Las Vegas. In addition to Sissy’s Log Cabin, the gala honored three other notable figures and organizations in the jewelry industry.
For more information about Sissy’s Log Cabin, visit SissysLogCabin.com.