Jonesboro, AR — (Contributed) — June 17, 2025 — Over A Cup Initiative, Inc., a nonprofit organization committed to empowering women entrepreneurs in Northeast Arkansas, announced the recipient of its inaugural Business Boost Fund: DeAdrieanna Jones, owner of Brewtifully Yours, LLC.
Brewtifully Yours is a growing startup that produces all-natural hair care oils and beard maintenance products for men. With the support of the Business Boost Fund, Jones will expand her offerings to include natural teas and additional inventory.
“Over A Cup has always believed in the power of practical support,” said Shunqetta Cunningham and Candence Brooks, of Over A Cup. “Whether it’s a need for supplies, business cards, rent assistance, or paying franchise taxes, these everyday hurdles can make or break a rural entrepreneur’s journey. We’re proud to stand in the gap.”
Founded in 2018, Over A Cup has served as a unique space for Black women entrepreneurs to gather monthly, share resources, receive free office hours, and connect to capacity-building opportunities. The Business Boost Fund marks a major milestone in the organization’s growth and commitment to direct funding support.
The next application round for the Business Boost Fund will open in early fall 2025.
About Over A Cup Initiative:
Since 2018, Over A Cup has empowered more than 200 Black women entrepreneurs across Northeast Arkansas by providing culturally responsive business development, mentorship, and community. The organization is committed to increasing economic equity and ensuring that rural Black women entrepreneurs have access to the tools, funding, and connections they need to thrive.