Jonesboro, AR – (JonesboroRightNow.com) – June 3, 2024 – In an effort to combat the spread of misinformation and encourage voter participation, the Jonesboro Radio Group has announced the launch of a comprehensive on-air campaign. The campaign aims to equip listeners with tools and resources to identify false information, register to vote, and locate polling places ahead of the upcoming 2024 elections in November.

With concerns mounting over the impact of misinformation on the democratic process, the Jonesboro Radio Group’s initiative couldn’t come at a more critical time. According to research cited by National Association of Broadcasters (NAB) President and CEO Curtis LeGeyt, only about a third of Americans believe that the upcoming election will be conducted with honesty and openness. Additionally, nearly two-thirds of Americans fear that disinformation will wield undue influence over the election outcome.

Recognizing the pivotal role of trusted local journalism in combating the proliferation of misinformation, the Jonesboro Radio Group is leveraging its platform to provide accurate and reliable information to its audience. The campaign will feature radio public service announcements voiced by the group’s well-known air personalities, who will deliver tips on identifying false statements online, highlight voter registration resources, and offer guidance on finding local polling places. In addition, the group plans to include articles on this news site (JonesboroRightNow.com) that address the same issues.

The messaging will direct listeners and readers to a website coordinated by the League of Women Voters called www.VOTE411.org. The website is a “one-stop-shop” for election related information. It provides nonpartisan information to the public with both general and state-specific information on the following aspects of the election process:

  • Absentee ballot information
  • Ballot measure information (where applicable)
  • Early voting options (where applicable)
  • Election dates
  • Factual data on candidates in various federal, state and local races
  • General information on such topics as how to watch debates with a critical eye
  • ID requirements
  • Polling place locations
  • Registration deadlines
  • Voter qualifications
  • Voter registration forms
  • Voting machines

“Our goal is to empower our listeners with the knowledge and resources they need to make informed decisions and actively participate in the democratic process,” said Trey Stafford, President/General Manager for the Jonesboro Radio Group. “By amplifying trusted voices and providing valuable information, we hope to counteract the overwhelming tide of misinformation and inspire greater civic engagement within our community.”

Below is an example of one of the “register to vote” messages. This ad features the voice of Christie Matthews, a trusted 34-year Jonesboro radio veteran.

The initiative underscores the Jonesboro Radio Group’s commitment to serving as a beacon of truth and accountability in an era marked by rampant misinformation. As misinformation continues to proliferate across online platforms, local broadcasters like the Jonesboro Radio Group are stepping up to fulfill their vital role in providing accurate and reliable information to their communities.