Jonesboro, AR – Contributed – Beignets & Brew, the Florida-based café known for its hot, made-to-order New Orleans-style beignets and crave-worthy coffee creations, soft-opened its doors in Jonesboro on Sept. 27 and is now open to the public.

The new Sweet Spot marks the brand’s second Arkansas location and the first Beignets & Brew for franchisees Cody & Kristen McPherson.

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Rooted in a mission to create spaces where people can slow down, connect, and savor life’s sweetest moments, Beignets & Brew brings a welcoming café experience to the Jonesboro community. The opening offers a new place for friends, families, and neighbors to gather over fresh beignets and specialty coffee.

“We’re so excited to open our doors and welcome the Jonesboro community to our first Beignets & Brew,” the McPhersons said. “We want this to be a place where a quick coffee stop turns into a favorite daily tradition, and where friends and families can enjoy a little sweetness together. We can’t wait to get to know our guests and become part of their everyday moments.”

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The McPhersons bring experience owning and operating multiple restaurant franchises across fast-casual dining and specialty desserts.

Their background in food service and franchise operations provides a strong foundation for their first Beignets & Brew, where they are bringing the brand’s signature mix of fresh beignets, specialty coffee, and warm hospitality to Jonesboro.

The café serves Beignets & Brew’s signature fresh beignets made to order alongside a specialty coffee menu. From morning lattes to afternoon treats, the Jonesboro Sweet Spot offers an inviting place to take a break, share something sweet, and connect with the people who matter most.

“We’re so excited to welcome Cody and Kristen to our Krewe and open our second Arkansas Sweet Spot,” said the Beignets & Brew corporate team. “They bring years of experience serving their communities, and we can’t wait to see them create a place for Jonesboro to gather, connect, and enjoy something sweet.”

For more information about the Jonesboro Sweet Spot, click here or follow along on social media.

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