Jonesboro, AR – (JonesboroRightNow.com) – Two Jonesboro roofing company owners are each being held on $250,000 cash-only bonds after police said they scammed clients out of thousands of dollars.
District Judge Tommy Fowler found probable cause on Oct. 31 to charge 44-year-old William “Zach” Herron and 41-year-old Melissa Anne Herron with continuing a criminal enterprise, theft of $25,000 or more (all others), theft of services $25,000 or more, and obtaining a signature by deception.
Friday’s hearing came after Jonesboro police said the two were arrested following multiple reports that All-Star Solutions of Jonesboro had not completed paid services.
According to the probable cause affidavit, on Oct. 10, an examination of the business’s records revealed over 51 clients who were solicited by sales reps for roofing services and paid a total of over $250,000 to the company had not received any service. Contracts were made as late as May 2024.
Multiple agents told police they suspected the Herrons of “scamming people” through the business, with the sales representatives going door to door under William’s direction. William held regular sales meetings with the representatives.
The affidavit said the representatives were to inspect the roofs, and if the roof qualified for services, they would ask the homeowner to sign a contract allowing All-Star to contact their insurance company. The check would most often be between $5,000 to $7,000.
“The insurance company would approve a second check for the remaining cost of the estimate that would be issued to the home owner once the job was completed,” the affidavit said. “The sales rep would then ask the home owner to sign over the entire initial check up front and have them sign a contract promising customers that installation would start in four to six weeks.”
Officers said the contract timeline never changes, and victims never reported being told a different timeline verbally.
The affidavit said the sales reps began noticing their clients were not receiving the roofs they collected money from. When sales representatives asked William about this, they were given various excuses and never told to slow down sales, the affidavit said.
Police could not confirm if All-Star had installed or contracted to install any roofs for clients in Arkansas who entered a contract with them in 2025.
Victims who contacted All-Star reported being told by William and office workers that the company had been sold to Bright Star Capital and they would have to take their refund up with that company.
The affidavit said some of the victims could not reach anyone by phone and came to the office in person, where they were told that they could not get a refund because the refund had to be approved by “the corporate office,” despite JPD’s investigation revealing that All-Star has no supervising corporate office.
The affidavit said that sometime in September and October, All-Star employees were suddenly notified that the Jonesboro location would be closing, and All-Star’s sales manager would become 40% owner of the company and open a location in Little Rock. The employees were also told William and Melissa would be moving to Atlanta, GA, to open up more All-Star locations there.
Police said Melissa and an office worker went to work issuing letters to clients under contract to ask them to sign a “change order” to get a refund.
“Even after being strung along for months without services after being initially promised installation in 4-6 weeks, the change order form states that refunds would take 6-8 weeks to process,” the affidavit said.
In an interview with police, William and Melissa said they were simply closing the office and terminating contracts as they wanted to get out of the roofing business and focus on their new business, “NEA Custom Wraps.”
Police said the new business operates in the same building that a sign for All-Star used to be on, and a search warrant revealed almost exclusive records for All-Star in the building, saying that a different person would take over for them in Arkansas in a new location. Police also called the Herrons’ business partner in Atlanta, confirming the two had actually planned to move there and help him grow All-Star with multiple locations in that area.
Multiple current and former employees told police they had seen bank accounts where the initial checks were supposed to be deposited, having significantly lower funds than expected. Employees could recall seeing Herron pay rent on his home in Barrington Park using business checks from the account, and they were known to have possessed multiple expensive cars.
“Employees believe that the Herrons are spending the initial checks to support an expensive lifestyle,” police said. “Documents found in the office indicate that Herrons could be in over $800,000 in personal debt, and currently have to pay monthly installments in a lawsuit settlement to a company Zach Herron used to work with, Best Choice Roofing.”
Police said they also contacted multiple roofing subcontractors and suppliers who provided services to All-Star, with some totaling over $50,000 in value and never being compensated. Police added that multiple sales representatives said their paychecks bounced.
“The evidence in our investigation points to owners Zach and Melissa Herron directing three or more other employees or agents to solicit signatures on contracts to obtain their money for services they never had the means or intention to fulfill,” the affidavit said. “We believe that the owners planned to transfer responsibility of these contracts to a sales rep and continue their criminal scheme in the Atlanta, GA area.”
During Friday’s hearing, Fowler said if more witnesses were to come forward with information regarding the case, the two could face more charges. The Herrons were also ordered to wear a GPS ankle monitor upon release.
They are scheduled to be back in court on Dec. 16.
People who are owed money or services by All-Star Restoration and have not filed a police report with JPD are encouraged to contact Detective Austin Morgan at (870) 935-6710.
