Jonesboro, AR – JonesboroRightNow.com – As the marketing landscape continues to shift toward performance and accountability, Jonesboro Media Group is taking a new approach to hiring — one that reflects how local businesses now expect advertising to work.

The company has launched a push to recruit media advisors, a role designed to move beyond traditional sales and into strategic business growth.

“This is not about selling ads anymore,” said Christie Matthews, station manager and sales manager. “Business owners don’t need more noise. They need results. They need someone who can sit down with them, understand their challenges, and build a plan that actually moves the needle.”

From Selling Spots to Driving Results

The media advisor role is built around a simple mission: Help businesses become “Wanted. Found. Chosen.”

That means focusing on outcomes like:

  • More qualified phone calls 
  • Increased website traffic 
  • Higher search visibility 
  • More foot traffic 
  • Stronger revenue growth 

Rather than selling a single platform, media advisors develop integrated strategies that leverage tools such as search marketing, social media, streaming and radio, digital video, and website optimization.

“You’re not selling inventory—you’re designing growth,” said Trey Stafford, president and general manager. “Every recommendation has to answer one question: how does this help that business get more customers?”

A Role Built for Today’s Market

Company leaders say the position reflects a broader shift in advertising, where impressions and airtime matter less than measurable outcomes.

“Advertising only works if it drives action,” Matthews said. “And action only matters if it drives revenue. That’s the scoreboard.”

Media advisors are expected to guide the full customer journey — from awareness to decision — while holding themselves accountable to performance.

That includes:

  • Building and managing a strong pipeline of prospective clients 
  • Conducting in-depth discovery with business owners 
  • Identifying competitive gaps and opportunities 
  • Creating and presenting data-driven marketing strategies 
  • Monitoring and optimizing campaign performance 

Who They Want

Jonesboro Media Group is looking for professionals who are competitive, disciplined, and comfortable asking for business.

A background in media can help — but it’s not required.

“What matters most is mindset,” Stafford said. “We can teach the tools. We can teach the platforms. What we can’t teach is hunger, discipline, and the ability to connect with people and earn their trust.”

Ideal candidates are described as:

  • Self-motivated and growth-oriented 
  • Strong communicators 
  • Coachable and open to training 
  • Confident working with decision-makers 
  • Focused on outcomes, not just activity 

Income Potential and Career Growth

The role offers a combination of base salary and commission, with typical total compensation ranging from $70,000 to $120,000+, and higher earning potential for top performers.

Benefits include medical and dental insurance, a 401(k) with company match, paid vacation, and ongoing training.

“This is a career path, not just a job,” Matthews said. “If someone wants to build something long-term —both financially and professionally — this is an opportunity to do that.”

A Local Company Investing in Local Business

As a locally operated company, Jonesboro Media Group works closely with businesses across Northeast Arkansas, helping them compete in an increasingly complex marketing environment.

Stafford says that local connection is part of what makes the role meaningful.

“You’re not just closing deals,” he said. “You’re helping businesses grow, hire more people, and succeed in this community. That’s a big deal.”

The Next Step – Apply

At its core, this shift represents more than just a change in job titles — it’s an investment in the Northeast Arkansas economy. By helping local brands move from simply being known to being “Chosen,” Jonesboro Media Group’s new media advisors will play a direct role in the success of the businesses that power the community.

For those ready to trade traditional sales for strategic growth, the opportunity to build a high-impact career starts with a single email to success@jmediagrp.com.